Why cooperate with us?
High qualification In data collection, statistical treatment, interpretation & insights
Affiliates and partners all over Russia thus providing all-country coverage if required
Creativity in solution development
Lower prices in comparison to Moscow companies with same quality and qualification offered
We're open to your cooperation suggestions!
Research and advisory company Alliance Major located in Rostov-on-Don is operating on the market of management and business development advisory, business intelligence, consumer market research, PR, BTL&ATL since 1997. Geography of AM business contacts covers practically every large city of Russia and of course the territory of South Federal District Alliance Major cooperates with representatives of different industries and social institutions: food processing, agriculture, finance, construction, fuel industry (production and distribution), pharmaceutics, chemical industry, production and distribution of furniture, FMCG and garment, heavy and high-technology industries; as well as education, mass media and telecommunication, governmental bodies and authorities. List of Alliance Major long-term accounts includes such top regional manufacturers as:
- Trade House "Tavr (Taurus)" LLC (sausage and processed meat products; leader of local sausage market and top-20 member on federal market),
- "Shakhtinskaya Plitka (Ceramic Tiles of Shakhty)" OJSC (ceramic tiles; top-5 member both on local and federal markets),
- "Donskoj Tabak (Don Tobacco)" OJSC (cigarettes; member of top-7 on federal tobacco market),
- "Stavropolskij Broiler (Broiler of Stavropol)" CJSC (broiler chicken production and first stage processing; leader of local market and top-15 member on federal market).
Our staff
Alexandra Romashova, Founder/President, Director of Consulting
Rostov-on-Don State University, 1989-1994, MA
Occupation:
In 1997 established the company Alliance Major being its President since then.
Competences:
- Market research (design, data interpretation)
- Data analysis (quantitative and qualitative, data mining)
- Business process re-engineering
- ATL/BTL
- Package design, book design
- Focus group moderating
- Business intelligence and business security
- Business and political consulting
- Customers relationship management
- Business mapping
- Trend-watching
Some of key engagements:
As Political Advisor, Researcher and Analyst organized and managed many political and PR campaigns since 1993. Most large-scale projects: campaign of the former vice-speaker of the State Duma of the Russian Federation Vladimir Averchenko, and PR campaign for the project of "Azovprodukt" CJSC, a special purpose company, created by DECAL (a member of Triboldi Group) and their Russian partners "Federal Contract Corporation "Roskhleboprodukt" to build and operate a liquid chemicals terminal at Azov). She keeps long-term business contact with Administration of Rostov Region, Regional Department of FFMS in South Federal District, Administration of President of Russian Federation and Regional Branch of Federal Tax Authority; over recent years organized and coordinated a number of meaningful research projects initiated by the said authorities covering the questions of inter-regional cooperation, corporate governance in Rostov region, attitude of Rostov region taxpayers to existing tax policy, etc.
As Market Research Analyst and Advisor in Marketing Strategies worked on all key accounts of the company - "Donskoj Tabak", "Stavropolskij Broiler", "Shakhtinskaya Plitka", Trade House "Tavr" - and also on one-time projects like survey on Rostov region elites ordered by Rating Agency "Expert", and some others.
As Advisor in Business Strategies and BPR worked with "Rostovskij Port (Rostov-on-Don Harbor)" OJSC (2008), "Almaz (Diamond)" FGUP (munitions industry, project initiated by Rostov Region Administration).
As a Lecturer reads lectures on Historical psychology and Social psychology for students of 3d and 4th year of study at Rostov-on-Don State University, Psychology Board. Also reads lectures on Introductory Courses at Don State Engineering University for the first year students.
Other activities include design projects (package, promo booklets, etc.), Internet projects (FOPOZ - non-profit fund for aid to confined people; website of organization "Russkoe Pole (Russian Field)"; website of FFMS in South Federal District; technical support of information disclosure of regional companies, etc.). Ms. Romashova is frequently asked for expert comments by such printed media as "RBC daily Yug (South)", "Vedomosti", "Gorod (Town) N", "Kommersant-Yug (Merchant-South)", "Expert Yug (South)", "Vash Kapital (Your Capital)", "Realniy Biznes (Real Business)", and others.
Listed in Hubner's Who Is Who in Russia since 2007.
http://www.linkedin.com/in/romashova
Natalya Gavrilenko, Vice-President, Director of Research
- Rostov-on-Don State University, Board of Economics, 1991-1996, MA, Marketing
- Russian Institute of Directors (RID), 2003, Corporate Secretary
- IIM LINK, 2006-2007, BZR640 Professional Certificate in Management
- Training Center of Rostov-on-Don State University (RGU), 2007, Training Program on Factorial Analysis (SPSS, Statistica) by Candidate of Mathematics Surkov F.A.
In 1995 was hired for research fieldwork coordination by Alliance Major.
Competences:
- Market research projects - project development and budgeting
- Marketing communication campaigns – development and coordination
- Research data statistical treatment and visualization
- Research staff recruitment and training
- Development and coordination of BTL events and PR campaigns
Nina Krympenko, Sr. Market Research Analyst
Education:
Rostov-on-Don State Pedagogical University, 1989-1994, MA, English Philology and Pedagogic Training Center of Rostov-on-Don State University (RGU), 2007, Training Program on Factorial Analysis (SPSS, Statistica) by Candidate of Mathematics Surkov F.A.
Occupation - Past:
1994-2004, Sr. Executive of Import in construction company "Alina" CJSC. Basic competences were: coordination of import supplies
of construction materials from foreign countries (Sweden, Germany, USA, Great Britain, China, etc.) to Russia; paperwork, communication,
logistics, partner search. After 2004 tsunami presented new construction technologies for recovery projects in Pacific Asia (Thailand, Indonesia, and Sri Lanka) to governmental officials and largest local construction companies; coordinated negotiations on reconstruction projects in Phuket (Thailand).
Occupation - Present:
Came to Alliance Major in 2004. Showed excellent analytical and self-education skills. By 2006 reached the position of Sr. Market Research Analyst.
Current competences:
market research projects (quantitative and qualitative), desk studies - data interpretation market and consumer insights (regional and country), data mining research data arrangement and visualization writing free reports and articles for publications interviews with industry experts and company advisors.
Most significant engagements:
Data Interpretation on Regular Market surveys and Hall Tests for "Donskoj Tabak" in 2006-2008, covering package redesign, brand restyling, development of new promo concepts, new blends hall tests; samples 150 to 3000 respondents)
Data Interpretation on Desk Study "Cephalosporins, Carbapenemes, Aminoglycosides, and Glucocorticosteroids on Russian Pharmaceutics Market" (2008; comprised interpretation of expert interviews and heuristic search results)
Data Interpretation on Retail Audit of Packed Food Markets
- Poultry Market of South FD + Russian Poultry Market Desk Study (2007)
- Rostov-on-Don Sausage and Meat Products Market (2005)
- Rostov-on-Don Vegetable/Seed Oil Market (2005-2007)
- Rostov-on-Don Mineral/Drinking Water Market (2004-2007)
- Rostov-on-Don Beer Market (2005)
Data Interpretation on Retail Audit of Ceramic Tile Sales in Russia (2005)
Data Interpretation for BPR Projects
- "Rostovskij Port (Rostov-on-Don Harbor)" OJSC (2008)
- "Almaz (Diamond)" OJSC (munitions industry, project initiated by Rostov Region Administration)