Strategic success and tactical efficiency of any investment project are planted by reliability of basic data and adequacy of applied research methods

Services of Alliance Major Research and Consulting Company

  • marketing communications
  • market research
  • business consulting
  • social studies
  • political forecast researches

Some of practiced research methods:

  • consumer polls
  • hall tests
  • focus groups
  • expert interviews
  • in-depth interviews
  • retail-audit
  • monitoring
  • ethnographic research
  • desk study etc.

Some of practiced marcom techniques:

  • BTL/ATL
  • mainstream advertising
  • upstream advertising
  • design
  • branding and naming
  • merchandising
  • social media communications
  • guerilla marketing
  • viral marketing
  • WOMM
  • mobile marketing etc.

Options for those interested:

We target on tailor-made business solutions for each of our clients.
For this purpose we integrate in one project various research methods, marcom techniques and even knowledge spheres - if it gives the best solution.
We are curious, creative and adventurous - exactly in a good proportion to try new things and still guarantee reliable data and efficient marcom projects.

Interviewers:

  • more than 100 high-qualified and experienced interviewers
  • 20 specially trained for such special jobs as expert or in-depth interviews

Promo staff:

  • more than 100 experienced promoters (both male and female, including 35+)
  • 20 supervisors

Marketing and consulting projects fulfilled in:

  • Rostov-on-Don and Rostov region
  • Krasnodar and Krasnodar region
  • Stavropol and Stavropol region
  • Astrakhan
  • Volgograd
  • Republic of Adygea
  • Republic of Dagestan
  • Republic of North Ossetia-Alania
  • Republic of Kalmykia
  • Kabardino-Balkar Republic

Marketing and consulting projects fulfilled for:

  • food processing
  • agriculture
  • finance
  • construction
  • fuel industry (production/distribution)
  • pharmaceutics
  • chemical industry
  • production and distribution of furniture
  • FMCG and garment
  • furniture
  • real estate
  • heavy and high-tech industries
  • educational institutions
  • mass media and telecommunications
  • administrations and authorities